The stately textiles from her grandmother’s wardrobe in Indore were the earliest saritorial encounters that Ashwini Pable had while growing up. The personal experience of draping fine Chanderi and Maheshwari weaves stayed with her and aroused a keen interest in regional handloom. The delicate luxury of high-grade natural fibres was a tactile memory that she subconsciously carried during her years of working in the corporate field, where she met her husband, Sandip Pable.
Being management graduates, both Ashwini and Sandip had to travel across India to oversee their responsibilities. Spontaneous holidays and road-trips also took them to the interiors of the country, where they discovered and interacted with weaving communities. They observed the harsh living conditions of these craftspeople. Poor payments and unethical sourcing practices were leading to the quality downgrade of their produce. Ashwini realised that these ancient crafts had flourished and survived for centuries because of one factor: royal patronage. With these regional kingdoms no longer being in existence, a modern support system had to be created.
In 2016, the duo set up Rewanta, a for-profit organisation that facilitates the participation of local weaving communities in mainstream development, as in, the Indian textile and fashion industry. Under the Rewanta umbrella, a capsule of premium clothing was conceived, simply named PABLE. The idea behind the label was to create a new set of patrons: high-earning individuals across various professions who would appreciate the subtle everyday luxury of quality handcrafted indigenous fabrics. An ethical consumption chain would ensure the sustenance of these precious local weaves.